THE ROLE OF INFLUENCERS AND OPINION FORMERS MARKETING ON CREATIVE BRAND COMMUNICATION

The growing power of social media and the fast change communication forms encourages marketers to explore new ways for brands communicate creatively effectively. aim this study is determine how reveal involvement influencers in creative brand by analysing (comparatively) expression Lithuanian foreign networks. Research methodology results: analysis academic literature quantitative content Literature reviled, that main dimensions strategy with involves four stages: setting objectives campaign; criteria find out right influencer; campaign duration platform; influencer performance analysis. results showed one most important inclusive step choosing influencer. It choose not only based on profile, but also evaluate potential risks when working or another Brands are recommended those overloaded brands,integrate advertising into video format their integration advertising, because consumers tend products services which chosen celebrities they follow.